Yokai Izakaya
Branding • Packaging • Website
A high energy contemporary Japanese restaurant and bar serving spirit-forward drinks and delectable bites.
This is an ongoing project, starting with brand visual design, packaging, social media assets, and a website built on Squarespace with ecommerce.
Character Library
Using traditional Japanese references, our custom characters are central figures in the overall branding.
Packaging
Art Direction: Photoshoot
Keywords to capture: warm & lively, playful mischief, otherworldly, and a good time. We wanted lots of fun action shots and whimsical reflections.
Photography: Reynold Pan, Anna Maria
Animations
Pre-launch social teasers
