Garrison Bespoke
Branding • Print • Editorial
Garrison Bespoke has grown to become the celebrity tailors in Toronto. They’ve garnered publicity with their groundbreaking bulletproof suit, collaborations with MLSE sports teams, and working on character wardrobe for TV shows such as Suits. After their success in business and entertainment, Garrison has extended their family with a second outpost, Garrison Weddings, located inside the King Edward Hotel.
Garrison wanted to update their identity to reflect their modern approach to lifestyle suiting and celebrate the man behind the suit.
This is a team project by potluck: credits to Calvin Cheng, Cecilia Chen, and Laurie Fleming.
Business cards
Every member of the team has personalized business cards made with their own initials printed on the bottom right corner.
Labels & Bags
Paper bags are printed with the accent red detailing the inside. This mimics the often eccentric patterns that some clients choose to personalize their garment with.
MLSE x Garrison
Double hang tags were created for the release of limited edition jackets sold at the Real Sports Apparel store at the Air Canada Centre. These jackets were made in collaboration with members of the Toronto Maple Leafs.
As part of the early pitching process, branded jacket mock-ups were created for internal use only.
Toronto Men's Fashion Week 2015
Invites and gifts are made for events such as the TOM Fashion Show.
Event photography by L'Atelier Lumiere.
The Essentials Book
A hardcover guide detailing the eight essential suits a young man should own with notes on how, when, and where each suit is most appropriate. Members of Potluck planned and art directed the entire shoot in collaboration with the owner, Mango Studios, and other members of Garrison.
Photography by: Mango Studios
Promotional video, Drive
Videography: Mark Klassen